What you will learn in this tech brief:
Audience: Design engineers, product development specialists, product manufacturers of cosmetics products
Summary: Cosmetic applicators are an integral part of the skin care and makeup market, and both consumers and professionals alike rely on their cosmetics products to provide a high-quality, consistent performance with flawless makeup delivery. What most don’t realize is how well a cosmetics product delivers formula is dependent on the applicator and reservoir design, and there are clear indications when the formula and the design are not compatible.
With cosmetics products constantly evolving and complex makeup formulas for lip gloss and liquid eyeliners featuring much higher viscosities, manufacturers require special applicators and reservoirs that allow the product to be extracted or applied. While many implement injection-molded plastic packaging with through-holes and flocking or Nitrile butadiene rubber (NBR) foams for softer skin applications as a solution, these alternatives do not alleviate the issues associated with formula delivery. With unreliable formula release, manufacturers risk consumers becoming dissatisfied with substandard products, which can ultimately result in potential loss in market share.
In this tech brief, discover how applicators and reservoirs made from porous polymer materials allow for easier application and better formula delivery, providing a reliable product that is also sustainable and contributes to a desired look.
What registrants will learn in this tech brief:
- Understand how the design of a product’s applicator and reservoir technology impacts how well it will perform and how long it will last
- Learn why the use of injection molded plastic packaging with through-holes and flocking or Nitrile butadiene rubber (NBR) foam applicators and reservoirs can cause unreliable and inconsistent formula delivery
- Learn how applicators and high-efficiency reservoirs made from porous polymer materials will ensure easier application and consistent formula delivery – especially for complex formulas with glitter, metallic and other larger particles that can cause clogging and leakage
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